Diet Starts Monday is a laboratory for the projects that were imagined between friends but never found an outlet. It’s for wild ideas. The ventures that could never be done. The project’s popular opinion wasn’t ready for. Brands are too often tied down by conventional needs, demands of the market, the obligation to cover overhead, the satisfaction of the regular customer. Diet Starts Monday does not have these imperatives. It is only for the risks, only big ideas. These are the projects too crazy to try, the line drawn between fantasy and reality. That’s the line the brand walks, never setting foot on either side, finding a space in between. Keep striving for streetwear excellence with the PUMA Street Rider x DSM. Featuring premium athletic technology and futuristic style, these shoes pack a nylon upper, durable rubber outsole, and lightweight EVA midsole to offer unprecedented comfort and support. The nylon upper adds sleek style. The rubber pods bring striking color blocking effect. The rubber outsole offers superior traction.